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finding the right CIAM partner: certifications and recognition from industry analysts are the sign of a true market leader

Analysis by Gartner and other leading research organisations shows that having a reliable CIAM partner will be essential to your business in the years to come. But how can you be sure your CIAM partner can deliver the quality of service and security your organisation needs? The key is to find a provider like OneWelcome that has the certifications and industry-wide recognition to prove that we are a solid provider, offering the expertise and experience that you can trust.

How CIAM benefits your business in a changing economy
Gartner predicts that by the end of 2022, Customer Identity and Access Management (CIAM) will be a key component to realizing a competitive user-experience (UX) strategy for 85% of all enterprises. This is hardly surprising, considering companies all over the world are now transitioning from a services-oriented to an experience-driven economy. This transition means companies must learn to balance user experience, risk, compliance and fraud prevention.

By 2025, Gartner predicts that companies that have adopted CIAM, including converged fraud protection and passwordless authentication, will have such a competitive advantage, that they will be able to cut their customer attrition rate by more than half.

The search for a commercial CIAM solution: Where to begin?
Considering this major benefit for organisations, it’s more important than ever to find a CIAM provider that can deliver the functionality and expertise you need. Commercial CIAM solutions, such as OneWelcome’s Identity-as-a-Service (IDaaS) solution, are quickly growing in popularity, compared to companies building their own solutions in-house. In fact, Gartner finds that 40% of companies have already embraced a commercial CIAM solution, and that number is expected to nearly double by the end of 2022.

So, how can you tell if your commercial CIAM provider can offer the level of protection, service and quality that you and your customers require? Certifications and research-based analyst endorsements are the best indicators to help organisations navigate the CIAM market.

Gartner has designated OneWelcome as a CIAM Specialist
According to Gartner, enterprises should specifically consider a CIAM Specialist if they want to offer out-of-band (OOB) authentication via SMS, one-time-password (OTP) apps for smartphones and stronger capabilities for Bring Your Own Identities.
In its recent report ‘Technology Insight for Customer Identity and Access Management’ Gartner names OneWelcome as such a CIAM Specialist. Additionally, in its most recent version of the Magic Quadrant for Access Management, Gartner acknowledges a market-wide adoption of Customer Identity and an accelerated demand for B2B Identity. OneWelcome is honourably mentioned as the only European vendor capable of covering external identities.

KuppingerCole: OneWelcome is an industry leader in Privacy & Consent Management and CIAM platforms
After endorsing the technical capabilities of our omni-channel platform, KuppingerCole later awarded OneWelcome the titles of ‘Overall Leader’, ‘Market Leader’ and ‘Innovation Leader’ in its 2020 Privacy and Consent Management Leadership Compass.

For four years in a row, we have also been recognised by KuppingerCole as ‘Product Leader’ and ‘Innovation Leader’ in the Global Consumer Identity & Access Management (CIAM) category of their Leadership Compass for CIAM Platforms. KuppingerCole gives us a ‘Strong Positive’ rating on 4 out of 5 Product performance indicators: Security, Functionality, Interoperability and Usability.

Lead Analyst at KuppingerCole, John Tolbert, has emphasised our long list of added benefits, including:
✓ Extensive security and authentication features
✓ Connectors for the most important European ID proofing services
✓ Improved module for family management
✓ Excellent support for GDPR with granular consent management
Tolbert has also specifically mentioned how important we are to the European market, saying that any organisation doing business in Europe should put us ‘near the top of the consideration list when looking for CIAM solutions.’

OneWelcome is the only European SOC2-compliant CIAM vendor
In late 2020, we took our risk & compliance credentials to the next level by becoming Service Organization Control 2 (SOC2) compliant. We were the first European CIAM vendor to do so. Since the rapid transition towards Cloud-first strategies in the Finance and Healthcare industries, SOC2 has become the gold-standard accreditation for IT service providers. A team of certified auditors from the IT-auditing company 2-Control evaluated our OneWelcome Identity Cloud solution.

SOC2 compliance is more detailed than traditional certifications like ISO 27002, which only focus on the design of processes and internal controls, instead of operational effectiveness. Also, our SOC2 report is about our CIAM solution, not just about our generic internal security management system.

We have implemented our CIAM platform on AWS and Cloudflare using regional services, ensuring that European (privacy) data never leaves Europe. Our certifications demonstrate the level of quality and expertise that we put into our solutions. We value these certifications because they validate the strong, trusting relationships we have built with our customers throughout a wide variety of industries, each with their own specific CIAM needs. 

Benefit from our certified expertise
Here’s what we bring to each project we work on:
✓ The richest CIAM capabilities in the market, including Customer Journey Management, Consent Management, B2B Delegation, Mobile Identity
✓ A true European player, with an in-depth understanding of European identity challenges, like GDPR, eID's, Bring-Your-Own-Identity, Identity Proofing, KYC, Fraud Detection & Account Takeover
✓ International certifications (ISO27001, SOC 2 Type 1 & 2) that prove our knowledge of European and national requirements
✓ 'Product Leader’ status and ‘Excellent’ ratings since 2014 by leading analysts, including Gartner and KuppingerCole
✓ The largest certified supplier for the Dutch government ID ‘eHerkenning’, certified under eIDAS.
✓ Europe’s #1 Cloud Identity platform

We can give your organisation the agility and speed it needs to provide your customers and business partners secure, seamless access across portals, apps and things. Trusted identities and easy access are the cornerstone to any winning digital strategy. We're here to help you successfully execute your identity initiative.

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